The F-511 was KOLAB's build with 5.11 Tactical — a campaign vehicle for the Always Be Ready platform. The Ford Raptor is the vehicle context; the brand story belonged to 5.11.
5.11 Tactical's Always Be Ready platform needed a physical object that proved the idea instead of describing it — something that would hold a crowd at a trade show and give the campaign a year of content.
Always Be Ready is a promise about capability, and promises get tested in person.
Trade-show floors reward objects, not slogans.
The build had to read as authentically tactical to an audience that lives it professionally.
Designed the build so every choice on the truck laddered back to the Always Be Ready idea.
Developed with Doug Nagy and the 5.11 team so the details held up to a professional audience.
Treated the vehicle as an ongoing campaign asset rather than a single-show display.
A documented brand partnership and a purpose-built campaign vehicle tied to Always Be Ready. No performance figures are published, so none are claimed here.
The F-511 built and launched as part of the Always Be Ready campaign in November 2017.
Partnership documented in trade press covering the law-enforcement and tactical market.
A reusable campaign asset for events and content.
Role, dates and context on this page trace to the sources below.