Chief Marketing Officer

Building & restoring brand value.

Two decades of scaling consumer brands across beverage, automotive, and lifestyle — from Coca-Cola and Nestlé to Outlaw Energy and beyond. Now, I scale your vision.

Book Strategy CallAccepting fractional engagements
Ernie Manansala Jr., Chief Marketing Officer

Brands I have been a part of

K1 SpeedGarrettFalkenFront RunnerIDSweatpants

About

Twenty years.
Real P&Ls.
Real categories.

A proven leader with more than twenty years of success in growing consumer brand companies — across both large multinational and medium-sized entrepreneurial organizations. My expertise includes multiple CEO roles revamping both healthy and distressed companies.

Previously EVP / Managing Director at BlueTriton Brands (formerly Nestlé North America Waters), President & CMO at Outlaw Energy, and CEO of KOLABAGENCY (acquired by Amass Capital). Earlier chapters at Fuze and NOS Beverages with Coca-Cola.

Highly motivated, results-driven, creative, and passionate — with an entrepreneurial spirit and the highest of standards. Outstanding results delivered in small private start-ups as well as global public environments.

Core Competencies

Where I deliver

01

Strategic Architecture

Create a competitive landscape; discover customer / consumer paths.

02

Brand Marketing

Creating and fulfilling consumer journeys for the company from start-up to exit.

03

Innovation & Growth

The promise of strategic alliances within a P&L.

04

Creative Design

23-year Adobe artist / expert that will optimize your creative output.

05

Customer-Centric

Customer centricity and analytics, building a customer acquisition engine.

06

Science Marketing

An experienced digital architect driving customer acquisition cost.

Engagement Models

Three ways to work together

01 / ADVISORY

CMO Coach

Become a part of the C-level officers virtually. I take responsibility and ownership of all marketing responsibilities and process operations.

  • Leadership Roadmap
  • P&L Discipline
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02 / FRACTIONAL

Fractional CMO

Support a CMO or CEO to help turn around and fix processes in the operations of a corporation or a startup — without the full-time headcount.

  • Full Strategy Audit
  • Team Structural Design
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03 / OPERATIONAL

Remote CMO

Utilize the combination of my network — partner agencies, partner logistics, and partner manufacturers — orchestrated under my guidance.

  • Campaign Oversight
  • Budget Optimization
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NOS / Coca-Cola team — on set with Ernie Manansala
"
Our relationship has grown from ad agency, to friends and partners. We rely on Ernie to keep us realistic about what we can accomplish while pushing the boundaries on what we want to accomplish. Ernie and his team are equally responsible for the rise of the Garrett brand.

Justin T. Ocello

Global Performance Leader, Garrett

Executive Testimonies

From the people I have served

Without a dedicated social media specialist at that time, EMA stepped into the role and did not disappoint. Ernie supported K1 Speed locally and nationally across 25+ centers — a daunting task he met and exceeded.

Andrew Palos

Marketing Director, K1 Speed

Ernie offers strategic consulting as well as tactical implementation. He delivers clear perspective on the constantly changing digital landscape and is a trusted partner in helping us reach our brand and sales goals.

Bradley A. Klipping

Sr. Marketing Manager

My Partners

The extended network

K1 Speed
Garrett
Falken
Front Runner
ID
Sweatpants
TIS
Blaze PR
PrintPlus
Cotton Links
AdEspresso
Partner

Awards We Won

Recognition

ECHO Award, California B2B Marketing Expo, Craft Beer Marketing Award, AVA Digital AwardTelly Awards