K1 Speed runs 25+ indoor electric kart racing centres across North America — a hospitality network with the operational complexity of a chain and the brand expectations of a motorsport property.
K1 Speed had 25+ indoor kart racing centres across North America and no dedicated social media specialist. Output was inconsistent location by location.
No dedicated in-house social media specialist. Output was inconsistent and local-by-local.
Corporate brand and individual location personality were fighting each other on the feed.
New-racer acquisition relied on walk-ins rather than a measurable paid funnel.
Without a dedicated social specialist, EMA stepped in and did not disappoint. As a trusted partner, we endorse Ernie and his team.
Replaced the missing in-house specialist function entirely. One accountable team, one calendar, one set of KPIs.
Brand-level system for the master brand plus location-flex templates so individual centres kept their voice on-system.
Geo-targeted paid social funnels driving first-race bookings, league sign-ups and corporate events per location.
Started with the social brief; scope grew to national plus select global pages.
Scope expanded from local social to national plus select global pages. K1 Speed's marketing director endorsed the team publicly as a trusted partner.
National social and digital execution owned across a 25+ location network.
Scope expanded from local social into national plus select global pages.
Endorsed publicly as a trusted partner by K1 Speed marketing leadership.
Role, dates and context on this page trace to the sources below.
"Their services were effective and clear to the point. Without a dedicated social specialist, EMA stepped into the role and did not disappoint. As a trusted partner, we endorse Ernie and his team."