KOLAB was my agency: founded it, ran it as CEO, and sold it to AMASS. The roster was heavily beverage, which is where the pattern recognition behind everything I do now was built — the same problems arriving in different cans.
Building an agency that consumer beverage brands would trust with positioning and launch work — then building it into something another company wanted to own.
Founder-led agencies compete against holding-company resources with none of the balance sheet.
Beverage clients need launch speed and category fluency, not a learning curve.
Building for an acquisition means the business has to work without the founder in every room.
Leaned into beverage and consumer brands instead of taking every brief that walked in.
Positioned the agency around category fluency and launch capability — the things clients could not hire quickly.
Made the operation transferable enough that AMASS could acquire it and keep it running.
Agency founded, scaled and acquired by AMASS, with a portfolio spanning CORE Water, Bai5, Outlaw, ZOA, NOS, Fuze, ZenWTR, Rowdy, Lean Vodka and BOXO Tools.
Agency founded, led as CEO, and acquired by AMASS.
Portfolio spanning CORE Water, Bai5, Outlaw, ZOA, NOS, Fuze, ZenWTR, Rowdy, Lean Vodka and BOXO Tools.
Continued as CMO at AMASS following the acquisition.
Role, dates and context on this page trace to the sources below.