Maximo Capital
At Maximo Capital I serve as Chief Product Officer across a Houston family-office portfolio built around Community, Content and Commerce. My scope is product strategy and commercialization — helping move holdings from diligence toward scale.
Houston · Est. 2020Community.
Content.
Commerce.
A family office building and backing sports, sports-adjacent, lifestyle and real-estate businesses.
One thesis.
Four pillars.
Maximo Capital organizes its portfolio around Community, Content and Commerce. Ernie leads product strategy and commercialization across that ecosystem.
RAFA Family of Companies
- — RAFA Racing Club
- — RAFA Racing Team
- — RAFA Motors
- — 8TWELVE Wheels
- — 812 Brands
- — HEAT Health by RAFA · 2026
- — RAFA Media: The Race · Driver Database · Grid Finder · Traxion
sphere
- — Soccer-inspired fitness
- — Boutique training
- — Community
Real Estate
- — Maximo Builders
- — RAFA Houston Motorsports Complex
- — La Paloma Blanca Ranch
- — Garages of the Americas JV
Capital
- — Sports-adjacent ventures
- — Real-estate capital
- — Collectible assets
Portfolio companies shown as company context; Ernie’s role is Chief Product Officer of Maximo Capital.
What was actually broken.
A diversified family-office portfolio needs one product discipline across businesses at different stages — from diligence and positioning through commercialization and scale.
- / 01
Portfolio-level product work means several businesses at different stages with one operating standard.
- / 02
Diligence-stage optimism has to survive contact with real commercialization.
- / 03
Brand, product and commercial decisions cannot be owned by three different people at this size.
The approach, step by step.
Product strategy per holding
Set the product argument for each business against its real buyer, not the deal memo.
Commercialization discipline
Define what has to be true before spend scales, and sequence accordingly.
Carry it from diligence to scale
Stay with the holding through the handover points where most portfolio value quietly leaks.
What changed.
Current role leading product strategy across a four-pillar portfolio organized around RAFA, sphere, Real Estate and Capital.
Currently leading portfolio product strategy and commercialization.
Product leadership organized across the RAFA Family of Companies, sphere, Real Estate and Capital pillars.
Appointment announced publicly.
- →Portfolio product strategy
- →Commercialization planning
- →Diligence-to-scale operating model
- →Brand and go-to-market input
Where this is documented.
Role, dates and context on this page trace to the sources below.